(2.2) Automobile Industry

The article expalins the effecs that globalization has on the industry of automobiles. The article discusses the pros and cons of creating a universal car, for all human beings, which would be known as the "World Car." It also explains the expansion of Global Marketplaces and the ways it effected the expansion of the automobile industry.


Questions 1-2.

1. How is Globalization 3.0 fueling change in the auto industry?
Globalization 3.0 has expanded internet capabilities, who can use and access the internet and allowed for expansion of the global market. This now means that suppliers can sell their products to customers all over the world. This also means that these networks are independent of each other, in that if one corporation or company were to collapse, there would still be allowance for the other companies to continue their marketing to world markets.

2. Examine how cultural difference makes it difficult to create a world car.
The actual creation of a "world car" would be very difficult to make indeed. There are hundreds of countries around the world and each has it's own preferences. This would create many issues directly from the start while the designing of the car is taking place. An example of this would be for the country, France. Cities in France have buildings that are very close together and very small streets, which can only be navigated by a small vehicle. On the other hand, the United States has cities that have very large streets and roads which allow for bulky, larger vehicles to be used. Another difficulty is that in different places in the world, the price of gas varies. This would create an issue for the shap and size of the car. For some countries, it isn't even avaliable at all to the public. This would create the issue to whether this "world car" should be gas operated or battery operated. Emission standards are another issue that fall under the category as to if it should be battery operated or gas powered. Some countries, such as the United States and Japan have limited automobile industries to producing vehicles with certain emmision standards in which that automobile must meet. These standards create many difficulties in having one world car, whether it be the size and shape, how it runs, and even the emmisions of the vehicle. This may not be totally impossible, but in actualality it virtually is because not everyone is the same, and as human beings, everyone wants to be different.